Drakes Supermarkets turn socks into support

Once again, the team at Drakes Supermarkets has shown the power of community in action.

Through this year’s Sammy D Socks campaign, Drakes Supermarkets raised $15,133.50, with funds going directly toward violence prevention education for young people across South Australia and beyond.

What makes this campaign so special is the way Drakes brings their whole community with them. Team members, store managers, and customers all play a role, turning a simple purchase into meaningful support for young people learning how to make safer choices.

This kind of support proves that change doesn’t always come from big, complex actions. Sometimes, it starts with something small, like a pair of socks, repeated across many stores by people who care about creating safer futures.

We’re incredibly grateful to the entire Drakes Supermarkets crew for their continued support, and to every customer who bought a pair of Sammy D Socks. Your involvement helps fund education that equips young people with the skills to walk away from harm, manage emotions, and look out for their mates.

Support like this has a ripple effect, strengthening schools, families, and communities, and helping ensure violence prevention education reaches young people before a harmful moment becomes a lifelong consequence.

If you’d like to support those who support us, you can download the myDrakes app, sign up to Community Dollars, and select the Sammy D Foundation as your chosen charity.

Thank you, Drakes Supermarkets, for turning socks into support, year after year.